Profit Rich, Cash Poor: Solving Construction's Cash Flow Dilemma.

It’s one of the most common dilemmas in construction: your end-of-year statements say you’re profitable, but your bank account says you’re stretched thin. If you've ever felt 'profit rich but cash poor,' you're not alone. A staggering 71% of subcontractors worry about cash flow regularly, and 57% of subcontractors saw their profitability drop even as revenues grew.

This cash flow dilemma forces you to ask stressful questions that are frustratingly hard to answer, especially when the average wait for payment can stretch from 56 to 74 days:

• Do we have enough cash to make payroll next week?

• Which projects are truly  funding the business, and which are a drain?

• How can we be so busy and still have nothing left over?

Worrying about these things doesn’t just take up your time; it keeps you from focusing on the strategic work that actually grows your business. You’re stuck reacting to this paradox instead of proactively building a stronger company.

But what if you could solve the dilemma? What if you had a co-pilot that connected your project profits to your real-time cash position?

Introducing Cru: The Intelligent CFO Suite for Subcontractors

We built Cru to solve this exact problem. It’s an intelligent CFO suite designed to give you effortless control over your finances by bridging the gap between what your books say and what your bank account knows.

It’s one thing to read about it, but it’s another to see it in action. Watch this short video to see how Cru brings clarity to your cash flow:

How Cru Gives You Back Your Time and Your Peace of Mind

Cru is built around a simple idea: automate the tedious work so you can clearly see how profit turns into cash. Here’s how it helps you solve the dilemma.

1. From Inbox to Insight, Automatically

Construction pros spend an average of 35% of their time on non-optimal work, like tracking down paperwork and fixing errors. Cru gives you that time back. It securely connects to your email and automatically organizes all your financial documents, so you have a single source of truth without the manual data entry.

2. See Your Cash Flow Future

Solving the "profit rich, cash poor" dilemma starts with true visibility. Cru provides a clear, visual forecast of your cash position, not just for your company, but for each individual project. You can finally see how project milestones and payment schedules will impact your cash in the bank, allowing you to anticipate shortfalls and make decisions with confidence.

3. Catch Costly Errors with AI

Industry estimates suggest that 1 in every 15 invoices contains an error, silently eating away at your cash. Cru’s AI-powered bill processing is your secret weapon against this. It reviews your bills and helps you spot discrepancies, protecting your cash and ensuring your profitability on paper becomes profit in your pocket.

Become the Strategic CFO Your Business Needs

Your expertise is in construction, not in financial forensics. Cru is designed to be your trusted sidekick, solving the cash flow dilemma so you can focus on strategy, growth, and building a more resilient, and truly profitable, business.

Ready to trade confusion for clarity?

Book a Demo of Cru Today