Constrafor is a construction back-office platform. Our software handles most back-office functions for contractors including contract administration, insurance compliance, invoice tracking and payment.
We are an early-stage, VC-funded technology company, based in NYC. Constrafor is building a world-class team, capable of moving quickly to deliver high-quality technology. Join us on our mission to advance the largest global industry.
As the Director of Marketing, you’ll be responsible for leading Constrafor’s growing product marketing team, lead the marketing function from end-to-end, including owning corporate marketing, lead generation, sales enablement, and overseeing communications and full product marketing. This is a great opportunity for a Marketing leader to join a thriving business and to take the next step in their career, gaining experience at a fast growing technology business
Roles & Responsibilities:
Develop and execute marketing and communications plans for products and services with clearly defined value propositions
Develop and create campaigns, initiatives and content to engage with prospects and clients through both online and offline channels.
Develop and manage the company’s digital marketing strategy to provide targeted leads.
Create annual and quarterly marketing plans and targets to drive revenue
Work closely with the Sales Team; enabling them to meet their objectives
Work closely with Product Team; to define marketing strategies for new and existing products
Manage industry conferences and events including the selection, registration, logistics and measurement of ROI.
Must have 5+ years demonstrable senior marketing experience within B2B Saas / B2B CLOUD
Demonstrable and extensive experience of Account Based Marketing (ABM) ideally within B2B Saas
Worked within a Technology, Saas or B2B cloud business
Ideally worked for a fast growth B2B saas company
Strong experience with Analytics (Google Analytics), CMS, CRM and Marketing Automation (HubSpot, Salesforce, Pardot etc.)
Hands on experience across a variety of online and offline channels, including SEO, Content Marketing, AdWords, Email campaigns etc.
Constrafor is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.