Constrafor is a marketplace for the construction industry operating at the intersection of Fintech and Contech. We are an early-stage, VC-funded technology company, based in NYC. The platform growth has been explosive going from 0 to $24M/month in 4 months!
Constrafor is building a world-class team, capable of moving quickly to deliver high-quality technology. Join us on our mission to advance the largest industry globally.
Constrafor is hiring a Director of Marketing to lead our marketing efforts. You will be responsible for designing and executing marketing and communication strategies including corporate marketing, lead generation, sales enablement, and overseeing communications. This is a great opportunity for a Marketing rockstar to take the next step in their career, gaining experience at a fast growing technology startup.
Roles & Responsibilities:
Develop and execute marketing and communications plans with clearly-defined value propositions
Develop and manage the company’s digital marketing strategy including performance marketing, PR, social media, content marketing, and product marketing.
Monitor and report on all marketing initiatives to track performance and generate insights to grow the business.
Work closely with the Sales Team; enabling them to meet their objectives.
Work closely with Product Team; to define marketing strategies for new and existing products.
Manage industry conferences and events including the selection, registration, logistics and measurement of ROI.
Grow, lead and coach a team of high-performing marketing professionals.
7+ years demonstrable senior marketing experience in B2B Saas
Experience in Account Based Marketing (ABM)
Experience with Analytics (Google Analytics), CMS, CRM and Marketing Automation (HubSpot, Salesforce, Pardot, etc.)
Firsthand experience across a variety of online and offline channels, including digital, SEO, content marketing, AdWords, product marketing, email campaigns, conferences /events etc.
Constrafor is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.